Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

Latest: Page 13

Growing a Business

Top of the Heap

Here's how to be sure your franchise's website pops into the No. 1 spot in an online search.

Franchise

When Every Office is the Home Office

Our list of the top 101 homebased franchises has something for every (home)body.

Franchise

Recession? What Recession?

How three companies beat the odds and made 2009 a very good year

Franchise

They're No. 1

Best burger? Best business coach? Best pet store?

Franchise

Sizzle! Pop!

The top restaurant franchises of 2010--and some of the dishes that got them there

Franchise

No Ordinary Hero

Capriotti's sandwiches have a cult following--and an ambitious new CEO who plans 500 sub shops in five years.