Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

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Franchise

The Hottest Franchise Trends for 2023

Looking for a business to buy in 2023? We predict which franchise categories will thrive, and list top brands available in each.

Franchise

The 50 Franchise Companies Doing the Most to Champion Diversity

As the franchise industry works to diversify its ranks, these brands have taken the lead—helping people from underrepresented groups achieve their franchising dreams.

Franchise 500 Annual Ranking

Meet 6 of the Top Global Franchises of 2022

Here's how 6 top brands are expanding the presence in international markets.

Franchise

Meet 6 of the Top New And Emerging Franchises

Here's how some of the hottest new franchise concepts got their start.

Franchise

The Hottest Franchise Categories of 2022

These are the types of franchises that show the greatest potential for success in the year ahead.

Franchise

The Hottest Franchise Categories of 2021

Our predictions for the types of franchise opportunities set up to succeed in the year ahead.