Branding
How to Use Your Human Design to Effectively Market Your Business
As you leverage your human design in your marketing strategy, take what resonates and leave the rest.
5 Things Journalists Wish You Knew About Getting Press Coverage for Your Company
Strengthen your PR efforts — and optimize your marketing budget — by learning what reporters are looking for.
5 Essential Tips for Mastering Your Next Brand Photoshoot
Discover the expert strategies to plan and execute a successful brand photoshoot that aligns with your brand's identity, captures attention and leaves a lasting impression on your audience.
Los 5 principios que necesitas para crear una imagen de marca magnética
Utiliza estas estrategias para ayudar a tu negocio a pasar de buscar nuevos clientes a hacer que los nuevos clientes te busquen a ti.
How to Create a Company Profile in 8 Simple Steps
If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer.
This 'Star Wars' Ornament Is the Most Ridiculous (and Amazing) Thing We've Seen: 'Take My Wallet'
An "The Empire Strikes Back" tree ornament is going viral on Twitter for its intricate, dorky display.
She Used $10,000 in Savings to Turn Her Side Hustle Into an 8-Figure Brand You've Probably Seen
Janessa Leone always aspired to be a fashion founder, but her road to owning an internationally recognized brand beloved by A-list celebrities was a winding, "quite kismet" one.
Los newsletters no están muertos — y te pueden ayudar a ganar dinero. Así es cómo los boletines informativos brindan una oportunidad única a los emprendedores
Aprovecha los boletines informativos para crear nuevas posibilidades para tu negocio, construir tu marca personal y cultivar una poderosa audiencia.
How To Create Engaging Video Content for Your Brand
Video marketing is in demand, and it doesn't have to cost a ton to create solid content with terrific reach and impact.
The 5 Principles You Need to Create a Magnetic Brand Image
Use these strategies to help your business shift from looking for new clients to having new clients look for you.
Newsletters Aren't Dead — And They Can Help You Make Money. Here's How Newsletters Are Providing a Unique Opportunity for Entrepreneurs
Leverage newsletters to create new possibilities for your business, build your personal brand and cultivate a powerful audience.
YouTube vs. Facebook Ads: Which Is Better? Here's Your Answer
Facebook's great marketing results are things of the past thanks to privacy policy changes, but is YouTube truly better for advertising?
So You Want to Be a Thought Leader? Here are 5 Steps to Take
Younger generations are buying from people they trust and who provide value — not brands. They are buying from thought leaders.
Kristin Cavallari and Emma Grede Reveal How They Built Brands That Stand Out in a Saturated Market — and the Secret Isn't Star Power
Cavallari's reality TV experience and Grede's ultra-famous co-founders mean their brands have been in the spotlight from the start — but the most important path to success is one any entrepreneur can follow.
A Practical Guide to Preparing Your Brand for National Media Exposure
From preparing your website for an influx of traffic to updating your social media profiles, we'll cover the key areas you need to focus on to ensure your brand is ready to shine when the spotlight hits.