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He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
The Highest-Paid, Highest-Profile People In Every Field Know This Communication Strategy
Learn how to masterfully navigate complicated webs of communication filters with this strategy we copied from leaders and communication pros.
When a Beauty Influencer and a Wall Street Lawyer Started a Brand Together, a Weird Thing Happened
The founders of DIBS learned how to take each other seriously.
Having Trouble Speaking Up in Meetings? Try This Strategy.
It can be difficult to teach and train and to collaborate and share in meetings. Here are some tips to help you speak up.
6 Often-Mandatory Employee Benefits Every Leader Needs to Keep on Their Radar
Though they vary by state in terms of scope and application, companies are typically required to provide the following, and the consequences of not following the rules can be dire.
Here's Why You Should Buy More Ads When the Economy Tanks
Marketing budgets are the first to get slashed when the market tightens, but that creates less competition for attention.
Your Fight-or-Flight Response Can be a Good Thing at Work — Here's How to Take Advantage of It
There's a constant battle between your brain's need to keep you safe and your ambition to see yourself shine.
6 Tech Products That Make It Easy to Create Content On the Go
From a portable nightstand chargers to a drone that captures the big picture, you'll have everything you need to make timely content on your own time.
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
Learn how to avoid common pitfalls so you can attract and convert clients.
These 10 Cities Have the Largest Gender Pay Gaps in the U.S. — and One State Dominates Half the List
In 2022, women earned an average of 82% of what men did.
The Founder of This Snack Brand Totally Messed Its Name Up. Here's How He Fixed It.
Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird.
Doodle Your Way to a Breakthrough? The Founder of This AI Company Illustrates Her Process.
Sometimes putting pen to paper is key to cracking the code.
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
Ginni Saraswati, CEO and founder of podcast production house Ginni Media, reveals how to make sure you're not leaving any money on the table.
If Your Leadership Style Is Ever Judged By Others, Here's 8 Things You Should Do
How to short-circuit defensiveness and resentment and instead accept and apply tough input for the betterment of your company, and yourself.
This TikTok-Famous Funeral Director Might Bury 10 People a Day, But He Still Finds Time to Write Beautiful Songs
This mortician and musician has learned a lot about life -- and art -- while working in death.
